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Cash, Cruises and Cars: Sweepstakes Promotions |
February 7, 2008
Previously published on February 2008
Caribbean cruises, red sports cars, diamond rings, $1,000,000 checks -- for years companies have used sweepstakes and similar promotions to advertise and draw customers to their products. Sweepstakes that are well planned enhance good will and can generate brand awareness and sales. However, over the years such promotions have grown increasingly more sophisticated and the method of conducting them more regulated. Companies need to be aware of federal and state regulations when conducting sweepstakes and similar promotions. For example sweepstakes are governed by a collection of sometimes inconsistent laws.
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The views expressed in this article are solely the views of the author and not Martindale-Hubbell. This article is intended for informational purposes only and is not legal advice or a substitute for consultation with a licensed legal professional in a particular case or circumstance. |
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