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Kentucky's Health Insurance Exchange is Here

James A. Dietz
Dressman Benzinger LaVelle psc - Crestview Hills Office

December 19, 2013

Previously published by www.dbllaw.com on Fall 2013

On October 1, 2013, Kentucky officially launched its health insurance exchange, Kynect, which is one of the key components in Kentucky's efforts to implement the Patient Protection and Affordable Care Act.  Kynect is a web-based health insurance marketplace that will allow individuals and small groups to shop and compare available health plans.  Kynect will also screen people to determine if they are eligible for Medicaid or premium subsidies.  Carrie Banahan, the Executive Director of the Kentucky Health Benefit Exchange, describes Kynect as, "Similar to an Expedia or Travelocity type of shopping experience, where you'll enter your information and you can shop and compare the different plans that will be offered."

In anticipation of October 1, people have attended information sessions to learn more about Kynect and have their questions answered.  Additionally, the state has set up a toll-free customer service call center to field questions regarding Kynect.  The call center currently receives over 100 calls a day, and the state plans to add more customer service representatives before October 1st.  Assistance will be available online and in-person.

Many of Kentucky's major insurers, including Anthem and Humana, will offer plans through Kynect.  Kentucky Health Cooperative, a new nonprofit health insurer, will also sell on the Exchange and will offer coverage options to persons on a state-wide basis.  People will choose from four levels of plans with premiums and coverage levels differing depending on the level of the plan.  However, every plan is required to cover hospitalizations, doctor visits, maternity care, emergency care, and prescriptions.

While people could begin shopping and enrolling on October 1st, coverage will not begin until January 1, 2014.  However, in order to have coverage that begins on January 14th, individuals must be enrolled by December 15, 2013.  Kynect represents a big change in the way people will be able to purchase their health insurance, and as Banahan believes, is a major step toward covering Kentucky's uninsured.


The views expressed in this document are solely the views of the author and not Martindale-Hubbell. This document is intended for informational purposes only and is not legal advice or a substitute for consultation with a licensed legal professional in a particular case or circumstance.

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