Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

Webinar on blogging for law firms

Calling All Lawyers: Building the Case for Blogging to Grow Your Business — Webinar

09.22.2016

Blogging! Who has time? And who reads that stuff, anyway?   Prospective clients do. In its 2015 Legal Technology Survey, the ABA reported that an average of 40% of lawyers who blog for professional purposes received clients as a result. Not only do blogs attract clients, they also build trust and authority and help increase […]

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Headline do's and don'ts for law firm websites

Headings on Your Website Pages: Do’s and Don’ts

09.20.2016

As we discussed in detail in our previous blog post, visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now […]

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Lead response times for attorneys

Lead Response Management Study Offers Important Insights for Attorneys

09.13.2016

Lead Response Management (LRM), in partnership with InsideSales.com, has developed a lead response management study that looks at the best days and times to contact and qualify leads, while highlighting the importance of following up with leads quickly. The study has some key takeaways for attorneys, who can use its findings to determine the best […]

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sample-lawyer-profile-sm

Creating an Effective Nolo Profile for Your Law Firm

09.12.2016

As many of you may know, Nolo.com, along with Lawyers.com and Martindale.com, is one of the primary directories within the Martindale-Nolo Legal Marketing Network, generating over 15 million unique visitors per month. Nolo.com is also one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85). For law firms, Nolo is […]

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2016 State_of_Online_Marketing-Infographic - 8.25.2016 - 2

2016 State of Online Marketing Infographic

08.25.2016

For a second year, Martindale-Nolo surveyed over 300 attorneys to determine their most effective marketing tactics and their best practices for following-up on leads. This infographic depicts key stats from this survey. A full State of Online Marketing white paper will be published next month.  Click here or on image below to download infographic  

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Strong Marketing Statements Make a Powerful Impression

Strong Marketing Statements Make a Quick, Powerful Impression

08.25.2016

Online engagement hinges almost exclusively on making an immediate impact. That means when people looking to hire a lawyer visit your site, they need to know right away what your firm can do for them. That’s where a carefully crafted marketing statement comes in — grabbing readers’ attention in just a few words. Your marketing […]

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How readers scan a page

How Readers Scan Your Page

08.18.2016

Whenever you’re creating content for your website or blog, it’s important to understand how your readers will actually consume that content. In a recent post, we outlined the two stages of reading — first comes scanning, followed by more in-depth reading. What we have not yet covered is how visitors to your site are likely […]

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