Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

How readers scan a page

How Readers Scan Your Page


Whenever you’re creating content for your website or blog, it’s important to understand how your readers will actually consume that content. In a recent post, we outlined the two stages of reading — first comes scanning, followed by more in-depth reading. What we have not yet covered is how visitors to your site are likely […]

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blood drive to save live

Martindale-Hubbell Holds Blood Drive to Save Lives


Why Donate? Have you, a friend, or a family member ever needed a blood transfusion? If so, you were the recipient of someone’s donated blood, which is often collected during blood drives. From helping accident victims to terminally ill patients, these drives provide lifesaving treatments for those who require blood for surgery, ongoing medical conditions, […]

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You’ll Read This Quickly Before You Read it Carefully


Every word on your law firm’s website is important: the impressions that consumers get from reading your content can make or break your business. You also have to put the key information in exactly the right places, because most people will hardly read your content. But hold on — your prospects read your website very […]

Read More profile redesign Profile Redesign Enables Improved User Engagement


At Martindale-Hubbell, we’ve just made your profile more attractive — and more powerful. Our goal in redesigning your profile page was to make it as accessible as possible to potential clients, with an open and inviting layout and user-friendly navigation. By emphasizing client reviews, videos, and attorney photos, profile pages offer users the […]

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Focus on the Five W’s for Effective Web Content


So you’ve had a website created, with a smashing design and attention-grabbing images. But when it comes to the content on your site, where do you begin in capturing the essence of your firm and its services for potential clients? Writing impactful website content comes down to the five W’s: who, what, where, when and […]

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Reza Torkzadeh

Generating New Business: Experience-Based Advice from Attorney Reza Torkzadeh


In our series covering the ways in which new attorneys can generate leads online, our most recent post discussed how you can make sure you’re making the right investments in digital marketing. In this post, personal injury attorney Reza Torkzadeh of The Torkzadeh Law Firm shares his insights on the importance of a strong web […]

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Converting clients to leads



How do you build and optimize a website for a multi-service business that will get clients? Now that you’ve weeded out the window shoppers and effectively targeted the right clients by driving them to your website, you need to get them to contact you, through email or phone. To optimize any multi-service business for conversion, your website […]

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ADA compliance for attorney websites

Four Ways to Make Your Website More Accessible to Disabled Users


As more and more business is conducted online, meeting the needs of disabled clients goes well beyond installing ramps or rails. Courts and regulators are engaged in a debate about which website features should be required under the Americans with Disabilities Act. No matter the outcome, following best practices not only guards against legal liability, […]

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