Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

Networking for Results = Getting More Clients

03.13.2017

If you’re like most people who go to events thinking they’ll drum up a ton of new business, you may find networking to be time-consuming, expensive and outright frustrating, especially if you’re a new attorney. Striking up a great conversation and getting someone’s contact information is only part of the battle. What takes place afterwards […]

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Making Online Reviews Work For You — Common Myths About Reviews

02.07.2017

While the Martindale-Hubbell Peer Review Ratings have existed for well over 100 years, many lawyers are still getting used to the idea of being reviewed by fellow attorneys or their clients. We regularly speak to attorneys who are interested but apprehensive about engaging with online reviews, or definitively state they have no need for reviews […]

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Are Attorneys “People”?

01.27.2017

In short, yes. They are also “persons,” “counselors,” and even “human beings.” So what am I getting at? When you write legal content, its text, urls, titles and other metadata, and both internal and external links need to contain the terms “lawyer” or “attorney” as keywords. These are important because they’re the terms people will […]

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Using Google’s New Text-Enabled Ads to Increase Conversions

12.22.2016

Using Google’s New Text-Enabled Ads to Increase Conversions Ever invite a friend to dinner, or asked them about the best hotels in New York City? Chances are you did so through mobile messaging. In fact, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. And people aren’t limiting their use […]

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