Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

ADA compliance for attorney websites

Four Ways to Make Your Website More Accessible to Disabled Users

07.27.2016

As more and more business is conducted online, meeting the needs of disabled clients goes well beyond installing ramps or rails. Courts and regulators are engaged in a debate about which website features should be required under the Americans with Disabilities Act. No matter the outcome, following best practices not only guards against legal liability, […]

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Shot of a group of corporate businesspeople working in the boardroomhttp://195.154.178.81/DATA/i_collage/pi/shoots/806413.jpg

Is Your Marketing Cost-Effective?

07.21.2016

(Part 4 of a series for New Attorneys) In our multi-part series, we have been covering the top online marketing strategies for new attorneys, including search engine optimization (SEO), search engine marketing (SEM) and lead generation. Our previous post focused on the latter of these strategies. Now, let’s dive a little deeper into using the right […]

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Shot of a group of corporate businesspeople working in the boardroomhttp://195.154.178.81/DATA/i_collage/pi/shoots/806413.jpg

Waiting for Business? Don’t!

07.21.2016

(Part 3 of a series for New Attorneys) Over the past few weeks, we have been covering an important topic for new attorneys: how you can market yourself online in an increasingly competitive digital world. In our most recent post, we detailed two important strategies in the form of search engine optimization (SEO) and search engine […]

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Making Online Reviews Work for You, Part 2

Making Online Reviews Work For You, Part II – Save T.H.E.M.

07.19.2016

In our last post, we discussed the importance of responding to reviews and what to consider when crafting a response.  Today, we will discuss the techniques to consider when responding to reviews, both positive and negative. This post was co-authored by Lia Smith, VP of Education and Marketing at Satisfacts. The Save T.H.E.M. Technique Timing, […]

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Making Online Reviews Work for You, Part 1

Making Online Reviews Work For You, Part I – Responding to Reviews

07.12.2016

We’ve written before about the benefits of online reviews for lawyers and law firms. Once you have peer and client reviews, it’s just as important, if not more important, to respond to them. This post will explain why responding to reviews strengthens your online presence. Next week, we will provide further details about how to respond […]

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client-reviews

They’re Not Just for Restaurants and Razors – Webinar

07.08.2016

In a recent poll of 500 legal professionals, 97% responded “yes” to “Have online reviews ever impacted your purchasing decisions?” Online reviews now apply to more than just hotels, restaurants and consumer goods – they have become critical in winning new clients. More than 80% of consumers check lawyer reviews as their first step in […]

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