Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

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Making Online Reviews Work For You — Common Myths About Reviews

02.07.2017

While the Martindale-Hubbell Peer Review Ratings have existed for well over 100 years, many lawyers are still getting used to the idea of being reviewed by fellow attorneys or their clients. We regularly speak to attorneys who are interested but apprehensive about engaging with online reviews, or definitively state they have no need for reviews […]

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Attorneys vs. Lawyer terms for SEO

Are Attorneys “People”?

01.27.2017

In short, yes. They are also “persons,” “counselors,” and even “human beings.” So what am I getting at? When you write legal content, its text, urls, titles and other metadata, and both internal and external links need to contain the terms “lawyer” or “attorney” as keywords. These are important because they’re the terms people will […]

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Using Google’s New Text-Enabled Ads to Increase Conversions

12.22.2016

Using Google’s New Text-Enabled Ads to Increase Conversions Ever invite a friend to dinner, or asked them about the best hotels in New York City? Chances are you did so through mobile messaging. In fact, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. And people aren’t limiting their use […]

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Online reviews

Making Online Reviews Work for You: Is a 5.0 the Right Goal?

12.16.2016

In a recent study, Northwestern University’s Spiegel Digital and Database Research Center analyzed how online reviews can impact consumers’ purchasing decisions. While legal services were not included in the study, the findings are illuminating, particularly in two aspects: Finding:  As you might expect, the higher the scores a product received, the more likely someone was […]

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