Online reviews

Making Online Reviews Work for You: Is a 5.0 the Right Goal?

12.16.2016

In a recent study, Northwestern University’s Spiegel Digital and Database Research Center analyzed how online reviews can impact consumers’ purchasing decisions. While legal services were not included in the study, the findings are illuminating, particularly in two aspects: Finding:  As you might expect, the higher the scores a product received, the more likely someone was […]

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lawyer.computer

Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain

12.15.2016

A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may […]

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Social Media Webinar 11.1.2016

To Share, or Not to Share?

12.02.2016

One of the most important components of online marketing for a law firm is blogging. If your firm has multiple attorneys focusing a variety of practice areas, you may be wondering: should each attorney have his or her own separate blog, or should your firm have one main blog to which each attorney posts at […]

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Use images in your blog posts

Why It’s Important to Include Images in Your Blog Content

11.09.2016

When you create content for your legal blog, your primary focus should be on delivering useful information that your readers will find interesting and valuable. But almost as important as the content are the images you choose, because images  attract readers and keep them engaged. One study found that about 94 percent of users are […]

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How election cycles can help with law firm marketing

Election 2016: How the Candidates Can Improve Your Visibility

10.27.2016

In a time where social media, blogs and traditional media are overwhelmed with disagreements, malaise, and worry over the effects that this election could have on our future (and you personally),  it’s wise to remember that when everyone is writing about a certain topic, writing about completely different topics will make yours stand out all […]

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Blogging to build trust for attorneys

Blogging to Build Trust: How Attorneys Can Benefit

10.21.2016

Not all lawyers make blogging a priority in marketing their firms. But an independent survey recently conducted by afflinet, a well-respected performance marketing network, found that people trust bloggers more than journalists, their social media contacts, and their colleagues. So, as professionals who rely on building and maintaining trust, attorneys would be well served by […]

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