Attorneys vs. Lawyer terms for SEO

Are Attorneys “People”?

01.27.2017

In short, yes. They are also “persons,” “counselors,” and even “human beings.” So what am I getting at? When you write legal content, its text, urls, titles and other metadata, and both internal and external links need to contain the terms “lawyer” or “attorney” as keywords. These are important because they’re the terms people will […]

Read More
lawyer.computer

Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain

12.15.2016

A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may […]

Read More
competitve-analysis

How To Do a Basic Competitive Analysis Without Spending a Dime

10.13.2016

Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your success. The concept of doing a competitive analysis is pretty […]

Read More
Headline do's and don'ts for law firm websites

Headings on Your Website Pages: Do’s and Don’ts

09.20.2016

As we discussed in detail in our previous blog post, visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now […]

Read More
How readers scan a page

How Readers Scan Your Page

08.18.2016

Whenever you’re creating content for your website or blog, it’s important to understand how your readers will actually consume that content. In a recent post, we outlined the two stages of reading — first comes scanning, followed by more in-depth reading. What we have not yet covered is how visitors to your site are likely […]

Read More
Converting clients to leads

HOW TO BUILD & OPTIMIZE A WEBSITE FOR A GENERAL PRACTICE LAW FIRM: Lead Generating Websites

07.29.2016

How do you build and optimize a website for a multi-service business that will get clients? Now that you’ve weeded out the window shoppers and effectively targeted the right clients by driving them to your website, you need to get them to contact you, through email or phone. To optimize any multi-service business for conversion, your website […]

Read More
Contact

  • This field is for validation purposes and should be left unchanged.