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FTC Adopts Revised Guides Concerning the Use of Endorsements and Testimonials in Advertising by Kaye Scholer LLP - New York Office
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October 16, 2009
Previously published on October 8, 2009
On October 5, 2009, the Federal Trade Commission approved final revisions to its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" (the "Guides"). The Guides concern endorsements and testimonials by consumers, experts, organizations and celebrities, and also provide for disclosure of connections between advertisers and endorsers. The new guidelines, which go into effect December 1, 2009, are designed to adapt to the new media landscape where blogs and social media sites have become recognized destinations for consumers looking to obtain information about products and services.
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