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HTMLFTC Guidelines May Create Company Liability for Employees' Online Endorsements
Maria Greco Danaher; Ogletree, Deakins, Nash, Smoak & Stewart, P.C.;
Legal Alert/Article
January 5, 2010, previously published on January 4, 2010
In October 2009, the Federal Trade Commission (FTC) issued final guidelines, which became effective on December 1, 2009, regarding the use of “endorsements and testimonials” in advertising. “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” 16 CFR...


HTMLSmart Phones, eBook Readers, and the Same Old, Same Old
Andrew Updegrove; Gesmer Updegrove LLP;
Legal Alert/Article
December 17, 2009, previously published on December 11, 2009
Ah yes -- "The more things change, the more they stay the same." Isn't that how the old saw goes? Or, in the more impatient parlance of today, simply "Same old, same old." So perhaps it should be no surprise that the old proverb would also hold true in the rough and tumble world...


HTMLWaiting at an Unmarked Crossroads: The Google Book Settlement Postponed
Paul E. Thomas; Fredrikson & Byron, P.A.;
Legal Alert/Article
November 30, 2009, previously published on October 2009
One indicator of a rapidly changing industry is a wary unwillingness of the participants to define the basic terms of their own industry. One such term in the publishing industry is “eBook.” These days, eBook is generally taken to mean an electronic version of a traditional printed...


HTMLInventors should Exercise Caution with Printed Publications about New Inventions
Craig J. Lervick; Larkin Hoffman Daly & Lindgren Ltd.;
Legal Alert/Article
November 20, 2009, previously published on October 28, 2009
When discussing "that new invention" with a patent attorney, questions about printed publications or papers invariably arise. Since the laws prohibit patents from issuing when the underlying invention has been described in printed publications either before creating the invention or more...


HTMLBest Practices: Reducing Outside Counsel Costs

Counsel to Counsel Article
November 11, 2009, previously published by LexisNexis® Martindale-Hubbell® Counsel to Counsel Magazine on September/October 2009
Situation: Corporate law departments are like any other internal organization. They must submit and stick to budget forecasts. That means exercising greater control over spending on outside legal services, which often consume the lion's share of a legal department budget.


HTMLProfiles in Partnership: A Study in Compatibility -- Cummins Inc. and Baker & Daniels LLP
Hudnall A. Pfeiffer; Baker & Daniels LLP;
Counsel to Counsel Article
November 11, 2009, previously published by LexisNexis® Martindale-Hubbell® Counsel to Counsel Magazine on September/October 2009
Cummins Inc. makes things that make things go: diesel engines, power generators and boat motors, to name a few. But the engine behind the company¿s far-reaching labor and employment practice is a unique compatibility between the law department and its outside counsel at Baker &...


HTMLCounsel to Counsel Magazine -- September/October 2009 Complete Issue

Counsel to Counsel Article
November 10, 2009
"The traditional model is, you have a matter and you either do it yourself or you hand it over," Mark Sifferlen, a senior in-house counsel at Cummins Inc., tells us in one of this issue's Profiles in Partnership. "That's just how a lot of law firms work."


HTMLUse of Celebrity Image in Greeting Card May Violate Publicity Right
Winston & Strawn LLP;
Legal Alert/Article
October 28, 2009, previously published on October 2009
Paris Hilton sued Hallmark Cards after a Hallmark birthday card contained a picture of Paris Hilton's head super-imposed on a cartoon's body with a caption that read, "Paris's First Day as a Waitress" and included Hilton's catch-phrase "That's hot." Hilton sued Hallmark for...


HTMLITC Institutes Investigation (337-TA-690) Regarding Certain Printing and Imaging Devices
Thomas J. Fisher; Oblon, Spivak, McClelland, Maier & Neustadt, L.L.P.;
Legal Alert/Article
October 26, 2009, previously published on October 21, 2009
On October 20, 2009, the U.S. International Trade Commission issued a press release announcing that it voted to institute an investigation of Certain Printing and Imaging Devices and Components Thereof (Inv. No. 337-TA-690).


Adobe PDFFTC Tightens Rules for Endorsement Advertising -- Effective December 1, 2009
Andrew G. Berg, Ed Chansky, Tracie R. Chesterman, Irving Scher, Alan N. Sutin; Greenberg Traurig, LLP;
Legal Alert/Article
October 13, 2009, previously published on October 2009
The Federal Trade Commission (FTC) recently announced revisions to its "Guides Concerning The Use of Endorsements and Testimonials." The new Guides cover more situations than before and impose stricter standards in many situations. They take effect December 1, 2009. Below are key...


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