|  | 
Premier Destination for Sophisticated Buyers of Legal Services

LexisNexis® Introduces New Opportunities for Law Firms To Showcase Capabilities on Martindale.com

Sponsorships on Martindale.com Allow Law Firms of All Sizes to Drive Pre-Qualified Buyers of Legal Services to Their Own Web Sites

New Providence, N.J. - November 21, 2006 – LexisNexis, the leading provider of client development solutions for the legal profession, today announced the introduction of Sponsorships on Martindale.com, a new online marketing offering that allows law firms to highlight their practices to corporate counsel and other buyers of legal services who are searching for lawyers with particular expertise and in certain geographic regions.

Media contact...
Daryn Teague
Teague Communications
661.297.5292

Martindale.com, which will attract more than 12 million unique visits this year, is the leading professional Web destination for finding comprehensive information about lawyers and law firms. More than 36 million detailed lawyer and law firm profiles will be viewed on the site in 2006.

With its new offering, Martindale-Hubbell is making available two placements on search results pages, one for a national law firm announcement and the other for a statewide law firm announcement. The company is also offering targeted sponsorships at both the national and state level for search results in five specific areas of practice: Aviation and Aerospace; Admiralty & Marine; Immigration; International Law; and Military Law.

The individual law firm spotlight placements appear only in search results that correspond to a specific request from a Martindale.com user. For example, a search for immigration lawyers practicing in New York will produce a list of appropriate attorneys from the Martindale-Hubbell database - a law firm that purchases a sponsorship for immigration law in the state of New York will also see a banner for its firm, with a click-through link to its Web site, appear alongside the search results. The statewide sponsorships are priced starting at $2,000 and the national sponsorships begin at $15,000. All law firm sponsorships on Martindale.com are based on a 12-month run time.

"These new online client development vehicles are designed to empower law firms with the opportunity to extend their brand and showcase a specific, targeted practice or geographic area they would like to grow," said Joseph Douress, senior vice president of client development services for LexisNexis.

"By positioning themselves more prominently than their competitors when users perform geographic area or area of practice searches on Martindale.com, law firms can improve their chances of being in the right place at the right time when a buyer of legal services is pro-actively seeking outside legal counsel."

According to Douress, Martindale.com is ideally positioned to deliver this "sponsored results" online marketing vehicle for law firms because Martindale.com is consulted by highly qualified buyers of legal services who rely on Martindale-Hubbell as a trusted industry resource for rich and objective information about lawyers and law firms.


About LexisNexis
LexisNexis® (www.lexisnexis.com) is a leading provider of information and services solutions, including its flagship Web-based Lexis® and Nexis® research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier Group plc [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in 100 countries with 13,000 employees worldwide.


Total Practice Solutions

 

Terms & Conditions | Privacy | Copyright 2009 LexisNexis, a division of Reed Elsevier Inc. All rights reserved.