• Top Five Hints for Making an Effective Dilution Claim
  • May 12, 2011 | Authors: Lisa Garono; Hope Hughes
  • Law Firms: Haynes and Boone, LLP - San Jose Office ; Haynes and Boone, LLP - Dallas Office
  • 2010 was an important year for the development of trademark dilution law. As courts grapple with the Trademark Dilution Revision Act of 2006 (“TDRA”), some clear rules and guidance are beginning to emerge from court opinions to help brand owners evaluate potential dilution claims. Here are five key points to remember in planning to enforce or defend a dilution claim under the TDRA.