• First NAD Action Involving Pinterest
  • July 31, 2012 | Authors: Allison Fitzpatrick; Vejay G. Lalla
  • Law Firm: Davis & Gilbert LLP - New York Office
  • In its first action involving the social media site Pinterest, the Council of Better Business Bureau’s National Advertising Division (NAD) determined that the consumer testimonials posted on Nutrisystem’s Pinterest board needed to include clear and conspicuous disclosures that comply with the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC’s Endorsement Guides).