• Albert Einstein and the Right of Publicity: A Cautionary Tale
  • September 5, 2012 | Authors: Sara L. Edelman; Howard R. Weingrad
  • Law Firm: Davis & Gilbert LLP - New York Office
  • A case brought against General Motors LLC should serve as a reminder to all advertisers to carefully consider the statutory and common law rights of publicity when using the image or likeness of a deceased celebrity in an advertisement or other marketing or sales promotion.