• Understanding Trademark Law for Promotion Campaigns
  • June 25, 2009 | Author: Julia Anne Matheson
  • Law Firm: Finnegan, Henderson, Farabow, Garrett & Dunner, L.L.P. - Washington Office
  • Promotional campaigns are all about trademarks, logos and taglines. Most marketing professionals seek to burnish these elements into the minds of consumers. However, given the recent significant increases in the damages awarded for trademark infringement, it is even more critical that marketing professionals have a fundamental understanding of trademark law and the steps they need to take to preserve their reputations and their clients' investments.