• FTC Studies Online Targeted Advertising; FTC Issues Final Rule on Affiliate Marketing
  • February 12, 2008
  • Law Firm: Loeb & Loeb LLP - Los Angeles Office
  • On November 1 and 2, the FTC hosted a town hall meeting to discuss privacy and online behavioral advertising - the collection of information about a consumer's activities online (including the searches the consumer has conducted, the web pages visited, and the content the consumer has viewed) which is then used to target advertising to the consumer.