• Greyhound Pulls Ads after Beheading on Bus
  • September 4, 2008
  • Law Firm: Manatt, Phelps & Phillips, LLP - Los Angeles Office
  • Greyhound has put the kibosh on an advertising campaign that emphasized the relaxing nature of “Riding the Pup” after one of its passengers was accused of beheading and cannibalizing another traveler.

    The ad’s unfortunate tag line: “There’s a reason you’ve never heard of ‘bus rage.’”

    A Greyhound spokeswoman said all the ads had been removed. “Greyhound knows how important it is to get these removed and we are doing everything possible,” she said.

    Forty-year-old Vince Weiguang Li, who immigrated to Canada from China in 2004, is charged with second-degree murder in the death of 22-year-old carnival worker Tim McLean. He has yet to enter a plea, although apparently he asked the judge hearing his case to “Please kill me.”

    The bus was traveling at night along an isolated stretch of Canadian highway from Edmonton, Alberta, to Winnipeg, Manitoba, when the other 34 passengers and the driver heard “blood-curdling screams” and fled the bus, bracing the door on their way out to trap the assailant inside, witnesses said.

    According to reports, McLean had been asleep when Li struck, stabbing him repeatedly in the chest with a “big Rambo knife.”

    Prosecutors said police observed Li eating pieces of his victim and taunting police and bystanders with the head when they surrounded the bus immediately following the July 30 attack. After a three-hour standoff, Li jumped out of a broken window and was subdued by police.

    A judge has ordered a psychiatric evaluation of Li before his next scheduled court appearance on September 8.