- Monster Cable Target Pleads Its Case on eBay
- January 27, 2009
- Law Firm: Manatt, Phelps & Phillips, LLP - Los Angeles Office
Monster Cable is fiercely protective of its trademark, regularly sending cease-and-desist letters to a wide array of others using “Monster” in their name, including the television show “Monster Garage” and the movie “Monsters, Inc.”
Earlier this year, the audio cable company went after a small mini-golf chain in California called Monster Mini Golf. In an interesting fundraising technique, the target is seeking money and sympathy via the online auction site eBay, auctioning $1 printable coupon that entitle buyers to a $2 round of mini golf at any of the company’s locations.
In its eBay entry, which can be viewed here, the Monster Mini Golf pleads its case – and bashes Monster Cable – at length. The company, which describes itself as a small husband-and-wife operation, claims that the founder of Monster Cable has forced “414 companies” into a settlement in which they turn over the rights to the use of “Monster” in name to Monster Cable Inc, who then licenses it back to them for a fee.
“Each small business that was forced to sign over their name is one more brick in the massive Monster Cable Inc wall, held together by the blood of those crushed beneath their corporate wheels. It is very very sad.”
But Monster Mini Golf says Monster Cable has met its match in them. “We have decided to continue on and fight the good fight,” the company states in its eBay plea.
Stating that their legal fees are already “well over $100,000…and will likely reach $250,000 when all is said and done,” Monster Mini Golf is “selling a ‘Piece’ of our legal defense and a small slice of Justice to you for $1.”