• Direct-to-Consumers Prescription Drug Ads: The Treatment Options
  • February 24, 2004 | Author: Bill Hearn
  • Law Firm: McMillan LLP - Toronto Office
  • The pharmaceutical industry is currently ranked the most profitable industry in the US by Fortune magazine. Billions of dollars are spent there every year marketing and advertising prescription drugs directly to consumers, where direct-to-consumer (DTC) advertising is allowed. It is not surprising, then, that DTC advertising of prescription drugs has become a hot topic in the Canadian pharmaceutical industry, where it is generally not allowed.