• Two Courts Recognize Actionable Trademark Infringements through Keyword Advertising
  • January 31, 2004
  • Law Firm: Nixon Peabody LLP - New York Office
  • Fresh on the heals of two rulings that trademark owners are not likely to prove infringement by software programs that place pop-up advertisements of unrelated companies over the trademark owners' websites in response to searched for keywords consisting of the plaintiffs' trademarks, two other courts have changed direction and recognized that keyword advertising practices may lead to actionable infringement.