• Recent Developments in Pharmaceutical Product Direct to Consumer Advertising
  • February 21, 2006 | Author: Stephen M. Gracey
  • Law Firm: Frost Brown Todd LLC - Cincinnati Office
  • In 1997, the FDA changed the rules governing direct to consumer advertising ("DTC") for pharmaceutical products. The changes allowed pharmaceutical companies to use television and print ads to inform consumers about their products. The use of television and print ads came in three forms: 1) Help-seeking ads, which may mention the name of a company but not a particular drug, inform consumers about certain diseases or conditions and recommend seeing a physician; 2) Reminder ads, which mention the name of a particular drug but not any diseases or conditions; and 3) Product claim ads, which name the product and the disease or condition that it is used to treat.