• New European Rules on Marketing in the UK by Non-EEA Alternative Investment Fund Managers: UK Rules Implementing the Alternative Investment Fund Managers Directive and Marketing in the UK by a Non-EEA Manager
  • August 9, 2013
  • Law Firm: Sullivan Cromwell LLP - New York Office
  • The European Alternative Investment Fund Managers Directive (the “AIFMD”) came into force on 22 July 2013. Although initially the AIFMD principally regulates UK and other EEA based alternative investment fund managers, certain of its provisions also apply to non-EEA based alternative investment fund managers that wish to market alternative investment funds in the EEA.