• Why The FTC Was Not Wonderful To POM
  • February 25, 2013 | Authors: Matthew E. Smith; Ronald R. Urbach
  • Law Firm: Davis & Gilbert LLP - New York Office
  • The Federal Trade Commission (FTC) has found that claims made by POM Wonderful LLC (POM) about its pomegranate juice products in 36 distinct ads and promotional materials were false and misleading based on the absence of proper substantiation for the claims, which the FTC concluded meant well-designed, well-conducted, double-blind, randomized controlled clinical trials (RCTs).