• "WE THE PEOPLE" Should Avoid Trashing Our Own Trademarks
  • December 9, 2011 | Author: Janet A. Marvel
  • Law Firm: Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP - Chicago Office
  • One of the most common reasons trademark applications are refused registration is that the applied-for marks are confusingly similar to other marks that are already registered. There may be a great temptation to argue that the applicant's and registrant's marks are not confusing because they are among many similar marks. Therefore, the argument goes, consumers are likely to be able to make fine distinctions among these marks in a "crowded field."