Andrew J. Velcoff

Andrew J. Velcoff: Attorney with Greenberg Traurig, LLP
  • Shareholder at Greenberg Traurig, LLP (2021 Attorneys)
  • Terminus 200, Terminus 200, 3333 Piedmont Road NE, Suite 2500, Atlanta, GA 30305
    View Andrew J. Velcoff's office location
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Andrew J. Velcoff focuses his practice on entertainment, intellectual property, licensing and media law. His practice includes a wide range of institutional and individual entertainment and media clients, film and television production companies, sound stages, marketing companies, international franchising, location-based entertainment, multi-artist music specials, on-screen talent, writers, and other clients involved in the development, production, acquisition, financing, marketing and distribution of content for motion pictures, television, video, the Internet, virtual reality, other traditional and emerging media, motion picture soundstages and employment agreements. He is a member of the State Bar of Georgia and the State Bar of California.


•Entertainment law
•Film and television production and distribution
•Entertainment tax credits
•Sound stages
•Film financing
•Virtual reality
•Digital and traditional media
•Intellectual property
•International franchising
•Location-based entertainment


•Judicial Law Clark, Massachusetts Superior Court, Trial Department Boston, MA, 1979-1980

Recognition & Leadership

Awards & Accolades

•Listed, The Best Lawyers in America, Entertainment Law - Motion Pictures and Television; Entertainment Law - Music, 2010-2019
•Selected, Lawyer of the Year, Entertainment Law - Music, Atlanta, 2019
•Listed, Super Lawyers magazine, Georgia Super Lawyers, 2012-2013
•Team Member, a U.S. News - Best Lawyers Law Firm of the Year, Entertainment Law - Music, 2011-2012
•Recipient, New York State Young Composer's Award, 1976

Areas of Practice (4)

  • Entertainment & Media
  • Intellectual Property & Technology
  • Technology, Media & Telecommunications
  • Augmented Reality & Virtual Reality

Education & Credentials

Contact Information:
678.553.2285  Phone
678.553.2286  Fax
University Attended:
State University of New York at Buffalo, M.A., Music Composition, 1976; State University of New York at Buffalo, Ed.M., Music Education, 1974; State University of New York at Buffalo, B.A., Music Education, 1973
Law School Attended:
New England School of Law, J.D., magna cum laude, 1979; Lead Articles Editor, New England Law Review; President, Music Graduate Student Association; Commissioned Ballet Score: Buffalo Inner City Children's Ballet A Visit to Transylvania
Year of First Admission:
1980, California; 1979, Massachusetts; 1991, Georgia

Professional & Community Involvement

•Advisory Board Member, Atlanta Film Festival
•Member, Georgia Chambers of Commerce, Creative Economy Council - Film & Television
•Member, Georgia Screen Entertainment Coalition, Steering Committee
•Member, Academy of Television Arts and Sciences
•Member, American Bar Association, Forum on the Entertainment and Sports Industries
•Member, Country Music Association
•Member, Georgia Production Partners
•Member, National Academy of Recording Artists

Birth Information:
New York, N.Y., September 23, 1951
Reported Cases:
Experience: In-House Experiences: General Counsel and Senior Vice President, Legal and Business Affairs, Turner Entertainment Group, Inc., Atlanta, GA, 1996-2001; Built and supervised lawyer group in excess of 20 lawyers.; Designed and negotiated production, financing and acquisition agreements for dramatic live action, documentary and animated programming in long form, short form and series formats for traditional networks as well as digital media. Both original programming for TNT Originals, TBS Originals, The Cartoon Network Originals as well as acquisition of theatrical films and off-network series from major studios including Disney, Sony, Universal, Warner Bros., New Line, Paramount and MGM.; Developed and implemented marketing guidelines for on-air, web site and offchannel advertising and sponsorship agreements, promotions, contests and sweepstakes.; Developed and implemented legal strategy for acquisition of broadband, enhanced television, interactive television, Internet, wireless and other new and emerging media rights in licensed and original programming.; Supervised legal and business policies for entertainment and sports web sites including,,, including production and acquisition agreements, suppliers agreements and regulatory oversight including privacy guidelines, Kid Vid, e-commerce and antipiracy.; Managed litigation including hiring and supervision of outside counsel.; Supervised intellectual property program including trademark and copyright registration and enforcement.; Oversight of labor and employment including executive employment agreements and guild relations with The Screen Actors Guild, The Directors Guild of America and The Writers Guild of America. Served as designate to the board of the Alliance of Motion Picture and Television Producers.; Oversight of legal services for the Atlanta Braves, the Atlanta Hawks, the Atlanta Thrashers, Turner Field, Philips Arena and Turner Sports, including relationships with Major League Baseball, National Basketball Association and NASCAR.; Deputy General Counsel, Entertainment and Distribution, Turner Broadcasting System, Inc., Atlanta, GA, 1989-1996; Managed attorney and paralegal group responsible for worldwide home video, licensing and merchandising, publishing, theatrical production and international television syndication businesses.; Designed and negotiated production, distribution and exhibition agreements for live action and animated properties.; Developed legal guidelines for the launch of The Cartoon Network, Turner Classic Movies and Turner Pictures.; Due diligence and negotiation and drafting merger related agreements for acquisition of Hana-Barbera, Castle Rock Entertainment and New Line Pictures.; Negotiated joint venture agreement for co-ownership and operation of Russian language television station in Moscow.; Vice President Legal 1988-1989; Senior Counsel 1988; Associate Counsel, Turner Entertainment Co., Los Angeles, CA, 1986-1988; Maintained rights management program of film and television libraries in excess of 5,000 titles including classic MGM, Warner Bros. and RKO libraries.; Developed and negotiated production/acquisition agreements associated with the TNT Original productions.; Designed and negotiated agreements for theatrical and television remakes and sequels and legitimate stage agreements.; Negotiated compilation, production, co-production and licensing agreements with PBS affiliates, BBC and other parties as well as direct production.; Previous Experiences: Principal, SOFTV Productions, Los Angeles, CA, 1984-1986; Developed, produced and marketed reality programming covering the personal computer industry, including The Famous Computer Cafe and On Line! America.; Associate, California-based Law Firm, 1980-1986; Business transactional and litigation practice including film and television production, general intellectual property and talent issues. Negotiated and drafted partnership, corporate, joint venture, production and licensing agreements. Representation included writers, directors as well as non-entertainment clients. Trial experience as well as motion practice.
Payment Information:
  • Accepts American Express

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Atlanta, Georgia

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    Atlanta, GA
    Terminus 200 , Terminus 200, 3333 Piedmont Road NE, Suite 2500
    Atlanta, GA 30305

    678.553.2285 Phone

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