- Wishabi Secures a $15 Million Investment from Insight Venture Partners
- October 17, 2013
- Law Firm: Cassels Brock Blackwell LLP - Toronto Office
On September 5, 2013, Wishabi, a leading technology company reinventing the digital circular experience, secured a $15 million Series B financing round form Insight Venture Partners.
The funds will be used to accelerate the development and deployment of new technology, as well as Wishabi's continued growth in the U.S. market.
Using Wishabi's digital circular platform, retailers now are delivering hyper-local, hyper-personal flyers to current and prospective customers. The technology uses deep integration with retailer databases to digitally distribute circulars direct to consumers and through premium media partners - including MSN, Chicago Tribune, Los Angeles Times and CBS.
"Over the past three years, we've built a platform that allows retailers to reinvent their circulars for the digital and mobile age and to evolve their circular experience for today's digitally-minded consumer," said Wehuns Tan, CEO of Wishabi. "This investment will allow us accelerate our product development as we continue our mission to help retailers increase sales of the right products via the right advertising."