- Do You Have a Web Site? If Yes, Be Sure You Are in Compliance with California’s New Privacy Disclosure Requirements
- January 23, 2014 | Author: Andrea J. Mealey
- Law Firm: Hinckley, Allen & Snyder LLP - Boston Office
A new California law took effect on January 1, 2014 that affects privacy policies and mobile application policies related to any web site or services accessible by consumers who are California residents. The new law is AB370, an amendment to the California Online Privacy Protection Act of 2003, and it puts two new obligations on website operators and service providers in regard to what they must include in their policies.
Second, AB370 requires operators to disclose in their privacy policies whether third parties engaging in online behavioral tracking for a variety of purposes may collect personally identifiable information related to consumers' online activities "over time and across different web sites" through the operator's website or online service. However, operators are not required to disclose which third parties are collecting such information or to disclose any details regarding the information so collected.