• Illinois Supreme Court Reverses $10.1 Billion Judgment Against Philip Morris
  • December 20, 2005
  • Law Firm: Jenner & Block LLP - Chicago Office
  • In a closely watched decision, the Illinois Supreme Court reversed the Madison County Circuit Court's $10.1 billion judgment against Philip Morris USA, Inc. ("PMUSA") in Price v. Philip Morris, Inc., Case No. 96236, a class action in which the plaintiffs had brought consumer fraud claims against PMUSA for allegedly misleading its customers by labeling and advertising Cambridge Light and Marlboro Light cigarettes as "light" and "low tar." Ruling that the plaintiffs' claims were barred by exemption provisions of the Illinois Consumer Fraud and Deceptive Business Practices Act ("ICFA") and Deceptive Trade Practices Act ("DTPA"), the Court remanded the case with instructions to the trial court to dismiss the action.