• Protect Two of Your Most Important Business Assets: Your Company Name and Your Important Brand Names
  • October 10, 2016 | Author: Paul C. Van Slyke
  • Law Firm: Paul C. VanSlyke, Senior Counsel at Hoover Slovacek LLP - Houston Office
  • Your company name and important brand names are two types of your most valuable business assets. Without your company name and brand names, consumers and trade buyers would not be able to identify easily (and choose) your goods or services over those of another. Without a registered trademark, your brand protection rights are limited. An experienced trademark lawyer can guide you through the process of selecting a new company name or brand name.