- NAD Finds Advertiser's Use of Consumers Testimonials are Unsupported Product Performance Claims
- June 19, 2008
- Law Firm: Winston & Strawn LLP - Chicago Office
The NAD reviewed claims by The Green Willow Tree, LLC for its dietary supplement, including testimonials from consumers reporting that they felt more energetic, lost weight, were sleeping better, and were no longer depressed after using the supplement. NAD concluded that the advertiser's use of consumers testimonials that the product provides specific performance benefits were not supported by scientific evidence, and recommended the advertiser discontinue these claims. The NAD noted that in the absence of competent and reliable scientific evidence, product performance claims cannot be substantiated by anecdotal evidence, such as consumer testimonials.
TIP: Consumers testimonials can be an effective way to market a product, but an advertiser should have competent and reliable scientific evidence to support any performance claims contained in such testimonials.