- Silver Screen Going Green
- March 30, 2010 | Author: Elena Babaeva Coradini
- Law Firm: Waller Lansden Dortch & Davis, LLP - Nashville Office
Yet another industry is committing to going green: movie theaters are making the effort by incorporating such changes as building LEED-certified theaters (in Chattanooga, Tennessee, at that!), incorporating renewable energy sources, and by using eco-friendly products.
Environmentally conscious theater construction and design are growing trends, according to the Washington, D.C.-based National Association of Theatre Owners, which represents more than 29,000 movie screens in the U.S. Some theaters are installing solar panels to save energy--resulting in lower energy bills--and using recycled building materials for new theaters and existing facilities that are under renovation.
Carmike Cinemas' 12-screen Tennessee theater, called The Majestic, has 2,500 seats, twice the size of the previous theater on the site, according to the Chattanooga Times Free Press. The LEED Silver requirements will be met by using recycled building materials and by a storm-water recycling system.
Dale Hurst, director of marketing for Carmike Cinemas, which has 247 theaters and 2,285 screens in 35 states, says being environmentally conscious is becoming more important to viewers. The company runs theaters in small- to mid-sized communities with fewer than 100,000 people and hopes that its first green theater will be a role model.
Excellent news, especially as Tennessee is featured as one of the few theaters to be LEED-certified.