• Federal Trade Commission Announces Final Green Guides
  • October 18, 2012 | Authors: H. Hamilton Hackney; Justin J. Prochnow
  • Law Firms: Greenberg Traurig, LLP - Boston Office ; Greenberg Traurig, LLP - Denver Office
  • The Federal Trade Commission (FTC) unanimously voted last week to finalize revisions to its “Guides for the Use of Environmental Marketing Claims,” also known as the “Green Guides.” This culminates a five-year regulatory process by the FTC that has included consumer perception surveys, workshops and public comment. The Green Guides as revised are effective immediately.