• Reading the 'Green' Tea Leaves: FTC Signals Increased Scrutiny of Environmental Marketing Claims
  • September 2, 2009 | Authors: Andrew G. Berg; H. Hamilton Hackney
  • Law Firms: Greenberg Traurig, LLP - Washington Office; Greenberg Traurig, LLP - Boston Office
  • During the 1990s, the Federal Trade Commission (FTC) undertook a number of regulatory and enforcement initiatives to respond to allegedly false or misleading marketing claims regarding environmental attributes of consumer products. Under the Bush administration, these efforts slowed significantly. Recent actions and statements by the FTC, however, indicate that the regulatory pendulum is swinging in the other direction, as environmental marketing claims are very much back on the FTC's regulatory agenda.