• Lawsuit Filed Over "Green" Seal of Approval
  • May 4, 2009
  • Law Firm: Winston & Strawn LLP - Chicago Office
  • S.C. Johnson & Son, Inc. was recently sued for its use of a seal of approval on the front of its Windex product that states "Greenlist" and includes leaves on the label. Additionally, the packaging states that "Greenlist is a rating system that promotes the use of environmentally responsible ingredients." The plaintiff alleges that the representations made by S.C. Johnson suggest that Windex is made with natural ingredients, is environmentally safe, and that Windex has been subjected to third-party testing that has determined that Windex is environmentally friendly.

    TIP: Environmental benefit claims should be qualified to identify the specific environmental benefits, rather than imply an overall general benefit (unless such general benefit can be substantiated). Use care when creating environmentally themed logos as not to create the impression that the product is overall beneficial to the environment, when in fact, it may be only "better" for the environment than a competitor's product or a prior version of the product.