• Total War: General Mills Successfully Opposes Registration of "TOTAL" for Yogurt
  • November 28, 2011 | Author: Janet A. Marvel
  • Law Firm: Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP - Chicago Office
  • An 11-year dispute over whether "Total" yogurt is confusingly similar to "Total" cereal came to an end in September - at least in the Trademark Trial and Appeal Board. General Mills Inc. v. Fage Dairy Processing Industry SA, 100 U.S.P.Q.2d 1584 (T.T.A.B. Sept. 14, 2011). Shortly after the TTAB ruled in favor of General Mills, the owner of the trademark TOTAL for cereal, and refused the yogurt registrations, both parties filed federal lawsuits. The cases are pending in U.S. district courts in the District of Minnesota and the Northern District of New York.