Michael A. Rueda

Michael A. Rueda: Attorney with Withers Bergman LLP
  • Associate at Withers Bergman LLP
  • 1700 East Putnam Avenue, Suite 400, Greenwich, CT 06870
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Michael is the Head of US Sports and Entertainment.

Michael’s sports and entertainment practice focuses on providing personalized and holistic advice to today’s business minded athletes, entertainers and artists, that allows clients to focus on achieving success in their chosen profession and to launch successful secondary careers, often before their first ones come to an end. Michael advises clients on matters such as: brand management arrangements, including licensing, endorsement, sponsorship, and brand ambassador agreements; professional employment or service arrangements, including general employment, coaching and playing contracts; personal business and investment activities, including U.S. direct and fund investments, joint ventures, fund formation, structuring and forming new business entities and ventures, acquisitions and dispositions of businesses and assets; and media and reputation management.

Michael also represents sports teams, team owners and ownership groups, sports and entertainment agencies and management companies, athletic apparel and equipment brands, fashion brands, and film production companies, on a range of corporate and commercial activities.

Michael’s corporate practice focuses on representing companies and funds of varying sizes and across industries. He regularly advises on corporate governance matters; debt and equity financing transactions; mergers and acquisitions; and fund formation.




St. John’s University School of Law, LL.M. in International Sports Law Practice, New York - November 2015, guest lecturer

‘Practical Consideration When Bringing Players to Major League Soccer’, 2015 World Sports Law Report’s Sport Contracts conference, London - November 2015

Track record

Represented investment fund in its private equity investment in restaurant operator and franchisor.

Advised Italian soccer player Andrea Pirlo and his agent in connection with his transfer from Juventus FC to Major League Soccer, negotiating on the player’s contract and image rights.

Securities counsel to special purpose acquisition company focused on consummating an initial business transaction in the Commonwealth of Australia, in connection with its initial public offering of $64 million of units.

Corporate and securities counsel to a graphite electrode manufacturing company in connection with its holding company reorganization and $700 million ‘double-dummy’ acquisition.

Corporate and securities counsel to a NYSE listed automotive replacement parts manufacturer and distributor, in its exchange offer for up to $20,000,000 aggregate principal amount of its outstanding convertible subordinated debentures.

Represented investment manager and investment fund in establishing private investment partnership in the US and in compliance with the Investment Advisers Act and exemptions from registration under the Investment Company Act.

Serves as counsel to outdoor footwear brand and manufacturer.

Advised Jurgen Klopp in his negotiations with Liverpool Football Club and its owners Fenway Sports Group over Mr Klopp’s appointment as manager of the club.

Represented a special-purpose acquisition company in the industrial sector in a $150 million initial public offering and financing related to its acquisition.

Represented private entity and its stockholders in the closing of the sale of a controlling interest to private equity fund.


‘Sports cases to watch in 2019,’ Law360 - January 1, 2019, quoted

‘How a brand built around lacrosse launched an athlete entrepreneur,’ _ Forbes - February 27, 2019, author

‘NCAA corruption convictions may put schools in hot seat,’ Law360 - November 2, 2018, quoted

‘How did we get here? All the background you need on the saga surrounding Kevin Ollie’s UConn contract,’ Hartford Courant - September 29, 2018, quoted

‘What are the obligations on footballers to conduct media activities? A comparison of the rules in UK, USA, Spain and Belgium,’ _ LawInSport - September 28, 2018, co-author _

‘Athlete activism is changing partnerships with brands,’ - September 26, 2018, co-author

‘NCAA reforms fail to fix basketball’s corruption problem,’ Law360 - August 17, 2018, quoted

‘What’s next for Kevin Ollie and UConn? We asked lawyers to weigh in,’ Hartford Courant - August 8, 2018, quoted

‘Planning to win: How athletes can protect their future finances,’ World Sports Advocate - July 2018, co-author

‘With states free to legalize sports betting, do the pro leagues deserve a cut?’ The Washington Post - May 17, 2018, quoted

‘Olympics bring trademark considerations for athletes,’ Law360 - February 5, 2018, author

‘SEC halts alleged initial coin offering scam endorsed by Evander Holyfield,’ Withers article - January 31, 2018, co-author

‘NFPLA announces continuing education requirements,’ Withers article - January 30, 2018, co-author

‘Cleveland Indians taking Chief Wahoo logo off uniforms but maintaining trademark,’ Withers article - January 29, 2018, co-author

‘NBA seeking 1 percent of every bet made on games if gambling legalized,’ Withers article - January 26, 2018, co-author

‘Minnesota Vikings quickly move to trademark phrases ‘Minneapolis Miracle’ and ‘Minnesota Miracle’,’ Withers article - January 24, 2018, author

‘4 ways tax reform may affect the sports world,’ Law360 - January 2, 2017, co-author

‘Sports legislation and regulation to watch in 2018,’ Law360 - January 1, 2017, quoted

‘Newest peer pressure in American soccer: Going pro at 16,’ Sports Business Journal - December 8, 2017

‘Getting in on the ground floor,’ Private Asset Management - March 2017, co-author

‘Lessons learned from a highly successful proxy contest defense’, Harvard Law School Forum on Corporate Governance and Financial Regulation - December 18, 2015, co-author

‘Day two of player contracts’, World Sports Law Report - November 5, 2015, quoted

‘Moving in the right direction: 2015 MLS collective bargaining agreement’, Global Sports Law and Taxation Reports - September 2015, co-author

Me in a minute

I love being able to combine my passion for sport with the law

Although I spent most of my early career serving as outside corporate counsel to both private and public companies, I now spend a significant part of my time also advising athletes and their agents, sports teams, and owners of sports properties or businesses. As a former competitive athlete, I love being able to combine my passion for sport with the law. Using my corporate experience to expand the firm’s US sports practice and service our sports clients is extremely rewarding as it has allowed me to service these sports clients in a number of capacities.

Areas of Practice (7)

  • Talent and creatives
  • Brands
  • Sport
  • South America
  • Private companies
  • Public companies
  • Sponsorship

Education & Credentials

Contact Information:
203 302 4087  Phone
203 302 6605  Fax
University Attended:
University of Connecticut, B.S.
Law School Attended:
Suffolk Law School, J.D., cum laude
Year of First Admission:
2006, Connecticut; 2007, New York

Peer Reviews

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*Peer Reviews provided before April 15, 2008 are not displayed.

Documents (73)

Documents by this lawyer on Martindale.com

Greenwich, Connecticut

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