Product Liability

Goldberg Segalla is recognized as a leader in product liability litigation and risk avoidance. Our product liability attorneys work together as a single integrated team, with the sole purpose of helping our clients win or avoid product liability disputes. These lawyers:

  • Have tried product liability cases on behalf of Fortune 500 companies throughout the United States and FTSE 100 in the United Kingdom
  • Include a Certified Fire and Explosion Investigator (CFEI), providing Goldberg Segalla clients the competitive advantage of having on their side fire investigation credentials that often match or exceed those of opposing expert witnesses
  • Have authored one of the leading treatises on product liability law
  • Are contributing authors to other reference texts
  • Have published dozens of articles in the journals of various international bar associations, addressing cutting-edge issues affecting product manufacturers
  • Are influential leaders in bar and professional associations, helping to shape emerging issues important to our clients’ business operations
  • Include current and past leaders of a multitude of state and national bar associations, including the Defense Research Institute, Product Liability Advisory Council, International Association of Trial Lawyers, Lawyers for Civil Justice, and Federation of Defense and Corporate Counsel
  • Maintain a blog entitled Product Liability Playbook, which addresses the complex federal and state regulations governing the manufacturing, sale, and distribution of products in a wide range of industries

At Goldberg Segalla, we are proud to serve as counsel to product manufacturers and retailers with respect to product liability claims and risk avoidance. Our clients include some of the best-known international manufacturers and retailers of a wide variety of products, including:

  • Airplanes
  • All-terrain vehicles
  • Automobiles
  • Boats
  • Buses
  • Chemical products
  • Consumer products
  • Electrical products
  • Fire and fire sprinkler products
  • Heavy trucks
  • Helmets
  • Household appliances, electronics, and power tools
  • Industrial machinery
  • Ladders
  • Medical devices
  • Motorcycles
  • Personal watercraft vehicles
  • Pharmaceutical products
  • Sports and recreational products

Exceeding our clients’ expectations

We are a Best Practices firm committed to providing top-quality legal services in the most efficient manner possible. We understand that our clients often manage litigation at an international level, and must do so in a consistent and efficient manner. We therefore strictly comply with our clients’ case handling and reporting guidelines, so that we may meet and exceed our clients’ needs and expectations.

A track record of proven success

The first concern of any new client is whether their prospective attorneys have the ability to try and win their case. The attorneys at Goldberg Segalla have tried—and won—product liability cases around the country for Fortune 500 clients. These cases have involved catastrophic personal injuries, wrongful death, multimillion-dollar property losses and environmental damage.

Our product liability team in the U.S. is supported by a nationally recognized appellate practice, which features former Court of Appeals and Appellate Division staff attorneys. Our firm has been involved in myriad published opinions, including numerous cases that have helped shape product liability law.

Risk avoidance counseling

We understand that avoiding a lawsuit is more important than winning one. As a result, we often help clients with risk avoidance, including:

  • Minimizing and managing risks associated with designing, manufacturing and selling products
  • Appreciating the scope and application of industry and governmental standards
  • Assisting in the preparation of appropriate owners’ manuals, warnings and instructions regarding the proper use—and dangers of misuse—of products

Our lawyers have assisted in developing hundreds of manuals for a wide array of industrial and commercial goods. Our involvement in the development of these materials is based on our vast experience in, and knowledge of, the multitude of ways in which plaintiffs have exposed shortcomings of less carefully drafted manuals, and the manner in which they will pursue “failure to warn” claims.

Given today’s litigation climate, it is also essential that manufacturers implement a document retention policy in order to provide for the preservation and proper destruction of corporate documents in conformity with federal and various states’ laws. Such policies must account for electronic documents that may be stored on all computers company-wide. While this is a daunting task, our lawyers have the requisite experience to guide our clients through this potential minefield.

Goldberg Segalla is also committed to working for judicial and tort reform. We actively and proudly encourage these efforts through our support of, and membership in, organizations such as Lawyers for Civil Justice and the Defense Research Institute. Our lawyers also prepare and submit amicus briefs on behalf of the Product Liability Advisory Counsel.

Product recalls and reporting

We take pride in our creative resolutions and productive working relationships with governmental agencies. We have represented product manufacturers in matters before numerous regulatory agencies and organizations, including the:

  • Consumer Product Safety Commission (CPSC)
  • National Highway Traffic Safety Administration (NHTSA)
  • United States Coast Guard (USCG)

Goldberg Segalla offers attorneys with experience in regulatory law and product recalls. Time is of the essence in such matters and we are ready to immediately address the needs of our clients.

International capabilities

Our London office comprises lawyers with vast product liability experience and who have handled defense and coverage work for FTSE 100 companies. Our strong relationships with well-respected Continental European law firms, enables us to provide our clients with comprehensive advice and guidance with regard to the obligations imposed by the European Union’s Product Liability and Product Safety directives. We have also developed relationships with several law firms in Asia to address our clients’ worldwide product liability and product safety issues.

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Peer Reviews

  • 4.6/5.0 (810 reviews)
  • Legal Knowledge

  • Analytical Capability

  • Judgment

  • Communication

  • Legal Experience

  • 5.0/5.0 Review for Louis A. Russo by a Associate on 05/19/16 in Litigation

    I have known Lou for over a decade and value him as a colleague and a friend. He is an excellent attorney.

    I have known Lou for over a decade and value him as a colleague and a friend. He is an excellent attorney. Read less

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  • 5.0/5.0 Review for John M. Allen by a Associate on 05/04/16 in General Liability

    John is an excellent civil defense attorney. Most importantly, he seeks resolutions that are fair to the parties. This is a trait not often found in litigation matters. Given that John and I were on opposite sides of the fence in a recent case, my... Read more

    Read more

    John is an excellent civil defense attorney. Most importantly, he seeks resolutions that are fair to the parties. This is a trait not often found in litigation matters. Given that John and I were on opposite sides of the fence in a recent case, my comments stem from personal knowledge of this gentleman. Read less

    Read less

See All 810 Reviews »

*Attorneys who only have peer reviews prior to April 15, 2008 are not displayed.

Client Reviews

  • 5.0/5.0 (7 reviews)
  • 100% (7 recommendations)
  • Communication

  • Responsiveness

  • Quality of Service

  • Value for Money


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Leadership and Action

To put our philosophy and commitment into practice, we have a Diversity Task Force, which includes our Managing Partner, in place to conceptualize and implement diversity-focused programs as well as give diversity a voice in our decision-making at the highest level. The individuals on this task force share the firm’s strong commitment to increasing the diversity, and they use their unique experiences and backgrounds to support and advance that goal. The team meets regularly to create programs, schedule events, establish diversity initiatives both inside and outside of the firm, set long-term goals, and develop the strategy to recruit and retain people from diverse backgrounds.

The Chair of our Diversity Task Force, Joseph M. Hanna, has spearheaded numerous diversity initiatives in various organizations and outreach programs, serves on several diversity-related committees, and is a frequent author and speaker on diversity. Among other positions, he is Chair of the American Bar Association (ABA) Minority Trial Lawyer Committee and its Special Committee on Human Rights, Editor-in-Chief of the ABA’sMinority Trial Lawyer, a 2014 Fellow of the Leadership Council on Legal Diversity (LCLD), a past President of the Minority Bar Association of Western New York (MBAWNY), current President of the MBAWNY Foundation, and the Diversity Liaison for several committees at the 22,000-member Defense Research Institute (DRI).

Each summer, Goldberg Segalla proudly welcomes interns through a formal Diversity Clerkship Program that was conceived by Joe while he served as President of the MBAWNY. The program was developed in collaboration with the MBAWNY and the SUNY Buffalo Law School to provide opportunities for minority UB Law students to gain firsthand experience in the legal system. Since it was launched in 2011, the program has placed more than 80 students in clerkships in area courts as well as in several area law firms, with more judges and law firms asking to participate every day. It provides participants with an in-depth look at the legal process and the interaction between the bench and the bar that they would not otherwise get. At our firm, a dedicated team of partners monitors the work of these law clerks and ensures they obtain valuable experience to help develop important legal research, writing, case management, and client service skills critical to their long-term success. Our program earned the firm the Minority Corporate Counsel Association’s 2012 George B. Vashon Innovator Award.

We also have sponsored Success in the City, an annual diversity networking and mentoring event developed by Joe that brought together students, legal and business professionals, educators, nonprofits, and political leaders to make lasting partnerships. Many employment, business, and mentoring relationships resulted from this event. Past events have drawn more than 500 political and business leaders, legal professionals, and students. Success in the City has influenced the development of similar programs in Baltimore, Cleveland, Birmingham, Dallas, and elsewhere.

Goldberg Segalla also demonstrates leadership inside our firm and throughout the legal community specifically focused on the advancement of women. As a complement to our Diversity Task Force, we have developed a formal Women’s Initiative — a firm-wide movement designed to spark opportunities, develop mentoring relationships, promote leadership, plan events, and support the advancement of women in legal, management, and administrative contexts.

Our firm is committed to spreading the message throughout the broad legal and business communities that embracing diversity contributes to greater overall success. We conduct training sessions for in-house counsel at Fortune 500 corporations on increasing and promoting diversity.  Our attorneys have authored articles and delivered presentations on diversity for various legal organizations, including the Defense Research Institute and the American Bar Association, and our efforts and accomplishments in this area have been profiled in publications such as Law360, the New York State Bar Association’s State Bar NewsBusiness First of Buffalo, the Buffalo Law Journal, and others.

In one recent example of our work to provide inspiration and raise awareness of diversity and women’s issues in the legal community, Caroline Berdzik, a partner in our Princeton office and a member of our Women’s Initiative Leadership Committee, spoke to Law360 for the publication’s “Female Powerbrokers” series. In the interview, Caroline discussed her career, the challenges of being a woman at a senior level at a law firm, the work-family life balance, and the importance of taking risks. She also offered guidance to female attorneys on moving their careers forward and advice to law firms on both increasing the number of women partners and retaining top female talent. Her longtime advocacy for women (at her previous firm, she served on the Women’s Business Development Committee and was a member of what became the national Women’s Presidents Organization) helped earn her a spot on the 2015 NJBIZ list of New Jersey’s Best 50 Women in Business.

Joe Hanna also was featured by Law360 in its “Minority Powerbrokers” series, in which he shared his perspective on breaking the glass ceiling in the legal industry, the challenges of being a lawyer of color at a senior level, how law firms can increase diversity in their partner ranks, and Goldberg Segalla’s core commitment to diversity.


Goldberg Segalla is proud to be a member of the Minority Corporate Counsel Association Firm Affiliate Network, which was created by the MCCA to assist and acknowledge law firms that are committed to advancing diversity and inclusion in the legal profession.

We are also a member of the Leadership Council on Legal Diversity (LCLD), a national organization of leaders in law firms and corporate legal departments dedicated to creating a truly diverse legal profession. As noted earlier, Joe Hanna was a Fellow of the LCLD in 2014. In this position, he played a critical role in organizing the first-ever New York City LCLD Fellows Roundtable event, and he was instrumental in establishing a mentorship program in Hartford for local diverse first-year law students.

We support the diversity efforts of numerous organizations, including:

  • American Bar Association
  • Asian American Bar Association of New York
  • Columbian Lawyers Association
  • Defense Research Institute
  • Federal Bar Association
  • Korean American Association of Greater New York
  • League of First Nations
  • Minority Bar Association of Western New York
  • National Bar Association
  • Native American Rights Fund
  • National Association of Asian American Professionals
  • National Congress of American Indians
  • New York State Bar Association
  • Seneca Free Trade Association
  • SUNY Buffalo Law School
  • Women’s Bar Association of the State of New York

Our outreach efforts led to the creation of a comprehensive database of more than 500 minority law organizations throughout the United States. Contact between these organizations takes place in anticipation of bringing CLE and legal programs together. This group of minority bar associations includes both local and national organizations, such as:

  • National Association of Women Lawyers
  • National Association of Muslim Lawyers
  • Hispanic National Bar Association
  • National Asian Pacific American Bar
  • Black Women Lawyers Association of Los Angeles
  • South Asian Bar Association of Philadelphia
  • Vietnamese American Bar Association of North Carolina
A Talented and Diverse Team

Diversity is further evident within our firm through the many languages and dialects our team speaks, including Arabic, Croatian, French, German, Greek, Hebrew, Hindi, Italian, Korean, Malayalam, Mandarin, Marathi, Norwegian, Portuguese, Punjabi, Russian, Spanish, Swedish, Tagalog, Tamil, Thai, and Urdu.

Goldberg Segalla’s culture is one that values team-spiritedness, collegiality, and interpersonal harmony within our working community. We are a firm that believes in diversity in the workplace, and we are proud to offer a professional and positive work environment for each and every member of our team.

On these values, and on our commitment to diversity, we will never waver. We are proud of what we have accomplished thus far, but we also realize that this is a long-term mission. We will continue to innovate and to improve diversity in law and business — both within Goldberg Segalla and across the communities in which we live and work.

Diversity Matters — Join the Conversation

If you have questions regarding any of the firm’s diversity initiatives or would like to discuss ideas regarding increasing diversity in the legal profession, please contact Joe Hanna (716.566.5447;[email protected]) or another member of our Diversity Task Force: