Globalization & Commercialization

The growing use of outsourcing, increasing uncertainty and rising levels of risk are dramatically changing the global business landscape. But such change also means new opportunities for marketing-savvy companies in many business sectors. Given the rapid pace of globalization, such companies find that they must implement strategic marketing programs to increase the value of their properties and innovation transfer and stay ahead of the competition.

Greenberg Traurig's national footprint in the United States, strong roots in key financial and business centers, and experience across practice areas and industry sectors enable us to help clients implement strategies for the globalization and commercialization of their businesses. Our Intellectual Property and Corporate attorneys work together to leverage our clients' technology and products into new markets with practical, business-focused strategies. We regularly assist clients with venture capital and private equity transactions, public offerings, mergers and acquisitions, and regulatory and compliance issues. In addition, we consult with GT attorneys in related areas such as Global Trade and Franchising, as well as those who work with the Food and Drug Administration and Federal Trade Commission.

In addition, we help clients evaluate potential strategic partners, joint venture opportunities and other business-to-business connections in industries such as:

  • Agribusiness
  • Apparel and Footwear
  • Banking
  • Cable and Telecommunications
  • Chemicals
  • Entertainment and Media
  • Environmental
  • Food and Beverage
  • Gaming
  • Health Care
  • Insurance
  • Internet and Technology
  • Life Sciences
  • Medical Devices
  • Nanotechnology
  • Retail
  • Securities
  • Software
  • Tourism and Hospitality

Drawing on the capabilities of the firm's international network of offices and strategic alliances, we to help clients introduce their technologies into new markets from the developing world to the United States, Europe, Japan and China.

Intellectual Property

  • Manage worldwide patent portfolios for major companies and organizations
  • Determine inventions and patents of importance that speak to each client's business objectives
  • Develop patent strategies, including commercialization, cross-licensing and defensive claim strategies
  • Provide broad yet focused claim coverage for our clients' patents
  • Develop a platform for patent litigation avoidance
  • Litigate IP issues
  • Draw on our experience in industries ranging from biotechnology, nanotechnology and pharmaceuticals to information technology, mechanical/industrial devices and equipment, consumer products and services, and media and entertainment

Corporate and Securities

  • Advise companies on formation, shareholder, employment, benefits, contract and tax matters
  • Counsel clients on securing funding and financing at virtually all stages and from all sources
  • Handle a wide spectrum of financings, including venture capital and other private financings and public offerings, with a particular focus on financings for early-stage biotechnology companies and venture capital investments
  • Represent clients in mergers and acquisitions of all sizes, advising buyers, sellers and targets
  • Advise on regulatory approval and compliance matters
  • Counsel clients on product distribution, technology licensing, cross-border technology transfers and strategic partnerships (in coordination with our IP attorneys)
  • Represent more than 100 public companies currently
  • Focus on industries ranging from aviation, energy and financial institutions to information technology, media, pharmaceuticals and telecommunications

Innovation Transfer

  • Advise clients in partnership with GT's team of technology transfer professionals, drawing on their experience in a variety of markets
  • Identify target markets, and write patents with an understanding of those markets, to help clients develop potential revenue streams for their patents
  • Identify business models and evaluate potential partners for optimal market entrance
  • Draw on our knowledge regarding licensing, joint-venture and spin-out opportunities
  • Negotiate licenses and agreements for the utilization of trademarks, trade names and trade dress, including the sale and leaseback of marks, as well as all forms of promoting a mark in new media and e-commerce

Global Trade

  • Represent clients around the world in enforcing IP and other global obligations under the WTO treaty in all aspects of WTO dispute settlement
  • Counsel multinational manufacturers, importers and exporters in structuring their organizations and trade practices to help them minimize duties and non-monetary barriers to international trade
  • Advise foreign governments, trade associations, industry sectors and individual clients on the complex web of laws and regulations that governs trade across national borders
  • Provide counseling on the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights and the provisions for protecting IP rights in numerous other international regional and bilateral agreements
  • Represent clients in trade regulatory proceedings conducted by the International Trade Commission, the International Trade Administration of the Department of Commerce and the Office of the United States Trade Representative
  • Represent parties in appeals of determinations by these agencies before the U.S. Court of International Trade and the U.S. Court of Appeals
  • Advise on various aspects of competition law, including federal and state laws regarding antitrust, price discrimination and unfair competition

Food and Drug Administration

  • Advise companies that manufacture and market products regulated by the FDA, as well as home health care, physicians and long-term care organizations
  • Shepherd clients registrations, approvals and clearances through the proper channels
  • Provide advice on product labeling requirements
  • Advise clients on the government processes and policies that impact their products, such as procurement requirements and trade agreements
  • Help clients evaluate potential partners to advance their common interests

Life Sciences/Health Care

  • Represent clients ranging from start-ups to large multinational public companies and not-for-profit care providers, investors, venture capital funds, investment banks and public agencies
  • Draw on experience spanning numerous industry sectors, from biomedical engineering and chemistry to cosmetics and dietary supplements, to drug delivery, immunology, microbiology and stem cells

Technology and Telecommunications

  • Represent multinational technology, telecommunications, Internet and media companies in transactions and disputes relating to the procurement, sale, development and protection of their products and services
  • Advise established companies in various industries wanting to develop new ways of doing business
  • Counsel global, national and regional public and private authorities seeking to procure new information and communications technology products and services

E-Commerce

  • Advise technology companies throughout the world in Internet, software, semiconductors, networking, wireless, computers and peripherals, and related industries
  • Represent their interests in major international policy and legislative initiatives, including drafting IT-related legislation
  • Represent stakeholders in Internet law and electronic commerce

Nanotechnology

  • Provide integrated legal services in connection with clients' work across nanotechnology platforms
  • Advise on a wide range of nanoscaled technologies and their applications within existing industries, including manufacturing, materials, electronics, medical devices and life sciences

Media and Entertainment

  • Represent both talent and industry-side clients'
  • Advise on distribution of video programming via broadcast, cable, satellite and other broadband technologies
  • Represent clients in connection with the production, acquisition and financing of film and television programming
  • Advise on radio station, cable network and broadcast station acquisitions and financings
  • Represent clients in all phases of creating, operating and financing online businesses
  • Handle FCC licensing issues
  • Negotiate artist and producer recording agreements

Gaming

  • Represent a wide range of clients from throughout the industry
  • Advise on project finance, mergers and acquisitions, securities law and regulatory compliance
  • Counsel clients on conceptualization, protection, sale and licensing of intellectual property, as well as Internet gaming, game development and lottery issues

Franchising

  • Structure franchise systems
  • Draft franchise agreements
  • Draft and file disclosure documents
  • Counsel companies on branding and franchise development
  • Advise on franchise relationship issues

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Diversity

At Greenberg Traurig, we are committed to diversity and inclusion in the workplace. The individual attorneys at Greenberg Traurig are committed to nurturing diversity throughout the firm and creating an environment where differences are embraced and utilized creatively.

For us, diversity is about taking action - opening doors for lawyers.

That commitment is reflected by the fact that overall, 40 percent of Greenberg Traurig's attorneys worldwide are women or minorities as defined by the American Bar Association. As of Dec. 31, 2014, our U.S. employees, including attorneys and staff, who met the definition of minority persons reflected a total of 29 percent of our employment base. Approximately 32 percent of our U.S. attorneys and 52 percent of our U.S. employees are women.

Greenberg Traurig's commitment to diversity and inclusion goes beyond any single committee. Committees cannot nurture; they cannot mentor; they cannot create an environment where differences are embraced and utilized creatively. Committees do not lead. Our diverse attorneys however, can and do.


* We welcome and reflect the communities we represent better than any other major law firm in our markets.

* We do not simply rely on a "committee" to achieve this.

* We do so through a commitment to providing a fair opportunity for each of us to reach our full potential.

* We have the personal dedication of many at Greenberg Traurig who identify and bring into our firm this very special diversity.

* The Minority Law Journal 2014 Diversity Scorecard has recognized us as follows:
o No. 1 Ranking, African American Partners
o No. 1 Ranking, Hispanic American Non-Partners
o No. 2 Ranking, Hispanic American Partners


* The National Law Journal has previously recognized our attorneys as among:
o No. 2 Ranking, Female Partner Numbers, Female Scorecard (2013)
o "The 50 Most Influential Minority Lawyers in America" (Three) (2008)
o "The 50 Most Influential Women Attorneys" (Two) (2007)
o "The 100 Most Influential Attorneys in America"
(Two diverse attorneys; three total) (2006)


Diversity in Action: Fostering Diversity in the Profession and Preserving the Pipeline

Greenberg Traurig's Diversity Leadership Community has initiatives that focus on fostering an environment within the firm that supports and encourages diversity and inclusion, and increasing diversity in the profession by increasing access to a legal education for minority students. Helping today's law students and lawyers become tomorrow's business and legal leaders means a larger, more diverse marketplace and a greater pool of talented professionals. And that means more business opportunities for everyone - our firm, our colleagues and, most importantly, our clients.
 
In this way, our approach to diversity and inclusion mandates a high-level of personal responsibility with regard to the recruitment and retention of diverse attorneys. Attorneys in recruiting, hiring and supervisory roles are continuously made aware of the progress of our efforts. Our personal approach to diversity and inclusion means that Greenberg Traurig lawyers are active at their alma maters and at law schools local to their offices, participating in such programs as career panels; "Meet the Employer" days; and mock interviews, among others.

It has been, and continues to be, our goal to create a well-balanced workforce that contains a significant presence of minorities and women.

Greenberg Traurig creates and supports partner programs with women, minority, gay/lesbian or disability-focused bar associations. We attend and sponsor events at these organizations regularly throughout the United States. The firm works closely with national and local minority bars to address the fostering of diversity and inclusion in the profession on many levels. We support the work of several organizations, including MCCA, NAPABA, NASABA, NBA, NLGBTBA, HRC, HNBA and others.

Additionally, we provide funding through the Holly Skolnick Greenberg Traurig Fellowship Foundation for lawyers and law students to work with public interest groups. Through the Foundation, Greenberg Traurig serves as the largest sponsor of Equal Justice Works Fellowships in the United States and has invested approximately $8 million to support, in whole or in part, almost 127 Equal Justice Works Fellows since 1999.

We invite clients to join us as we work towards:

* Cultivating strategic partnerships with clients and potential clients to leverage our diversity platform to create and deepen relationships and cultivate business opportunities.

* Encouraging our lawyers to facilitate opportunities for our diverse and women lawyers to develop relationships with clients before and after new matters are received.

* Broadening the pipeline of diverse attorneys by expanding relationships with minority bar associations and other legal diversity organizations through our combined support of these networks.

* Focusing on strengthening mentoring programs for female and diverse attorneys at every level.

* Instituting a program that provides a variety of mentoring, rainmaking and training opportunities that can be accessed by a wide range of diverse attorneys across a variety of underserved communities.

* Engaging our Affinity Groups and their allies as a forum for professional development and business development opportunities, as well as for recruiting and retention assistance and as a social exchange to promote inclusion.

Diversity in Action: Employee Resource Networks

Greenberg Traurig's Employee Resource Networks (Affinity Groups) have the goal of addressing the needs of our attorneys and professionals who are diverse. We support Affinity Groups for our attorneys who are African American, Asian American, Hispanic American, LGBT and women, and we continue to gauge opportunities to expand those groups as our needs and demographics dictate.

The firm's Affinity Groups are as follows:

* African American Affinity Group

* Asian Pacific American Affinity Group

* Hispanic American Affinity Group

* Lesbian, Gay, Bisexual and Transgender (LGBT) Affinity Group

* South Asian American Affinity Group

* Women's Initiative

Our goals include:

* Mentoring of junior attorneys within the specific group;

* Recruitment and retention of diverse attorneys;

* Active participation in organizations addressing specific groups; and

* Serving as a forum for group members to discuss and explore issues and opportunities that will add value to client relationships.

Women's Initiative

As an example of our approach, Greenberg Traurig's firm-wide Women's Initiative focuses on retaining and supporting women attorneys through professional development and work/life balance initiatives, as well as through business development training programs and networking opportunities.

We work with like-minded organizations to address these issues on a broader scale in a variety of industries and communities.

Our program targets:

* Attracting and retaining talented women attorneys.

* Supporting business development for women attorneys.

* Serving as industry leaders.

* Impacting the community through leadership and service.

* Maintaining a culture that benefits women attorneys.

Diversity in Action: Suppliers

Greenberg Traurig is committed to the development of Disadvantaged Business Enterprises and Small Business Enterprises (DBE & SBE) suppliers.

As such:

* All business concerns, large and small, majority- or minority-owned, are afforded an equal opportunity to compete.

* A national director of procurement within the firm supports this practice.

* We are committed to diversity with respect to our vendors and suppliers.

* We are amenable to using diverse vendors and suppliers recommended by clients.

Diversity from the Top Down

Cesar L. Alvarez, Co-Chair of Greenberg Traurig, leads our diversity efforts. This is a matter of personal responsibility for him, having entered the U.S. as an immigrant with humble beginnings.

He has previously been honored as follows:

* "Lifetime Achievement Award," Hispanic National Bar Foundation

* "100 Most Influential Lawyers in America," The National Law Journal

* "50 Most Influential Minority Lawyers in America," The National Law Journal

* "Top Most Powerful Hispanics," The Black Book of Poder

* "25 Best Latinos in Business," Hispanic Magazine, The Power Issue

* "President's Award of Merit for Diversity Efforts," The Florida Bar

* "Spirit of Excellence Award," ABA Commission on Racial and Ethnic Diversity in the Profession

* "Lifetime Achievement Award," Chambers USA Awards for Excellence

* "CEO of the Year" award, Multicultural Law Magazine

* "Attorney of the Year Award," Hispanic National Bar Association

 

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