Branded Entertainment

With an extremely broad-based entertainment law practice covering all segments of the business, and a nationally recognized advertising and promotions team, Loeb & Loeb has long served as a bridge for advertisers to the entertainment world. We assist advertisers, agencies, entertainment and media companies, and talent of all types, helping these clients identify and work with key industry players to further their branded entertainment initiatives. We bring a dynamic blend of experience that is unmatched in the market, along with high-level relationships in the media, advertising and entertainment communities, which enables us to connect our clients with the resources in these areas that are critical to their success. 

Our group counsels advertising agencies and direct marketers from a variety of industries in strategizing, structuring, and negotiating complex and sophisticated deals with content creators and providers across all forms of media. These range from product placement and advertiser-sponsored programming to multifaceted deals involving the creation or licensing of content for domestic or worldwide use to funding and sponsorship of tours and other events, celebrity endorsements, and international distribution.

In addition, we provide advice on intellectual property protection and enforcement, and counsel on regulatory compliance issues. From the FTC and FCC to state legislatures and industry guilds, we help our clients comply with increasingly complex regulations governing advertising, marketing and branded content distribution.

With a strong presence in each of the nation’s media capitals, we are uniquely qualified to connect these converging industries in an era when the lines between film, television, music, advertising and technology continue to blur.

Our diverse experience and capabilities allow us to work on any side of a branded entertainment deal, and our broad client base includes Fortune 500 advertisers, major advertising and promotions agencies, production companies, and other organizations in the entertainment industry. We also represent actors, musicians, sports figures and other media personalities and celebrities.

Location (1)

People (317)

Peer Reviews

  • 4.9/5.0 123 reviews
  • Legal Knowledge

    4.9/5.0
  • Analytical Capability

    4.9/5.0
  • Judgment

    4.9/5.0
  • Communication

    4.9/5.0
  • Legal Experience

    4.9/5.0

See All 35 Reviews See All 35 Reviewed Attorneys »


*Attorneys who only have peer reviews prior to April 15, 2008 are not displayed.

Client Reviews

  • 4.6/5.0 8 reviews
  • 100% client recommended 8 recommendations
  • Communication

    4.6/5.0
  • Responsiveness

    4.6/5.0
  • Quality of Service

    4.8/5.0
  • Value for Money

    4.3/5.0

See All 8 Reviews Write a Review

Disclaimer

Documents ({{amountArticles}})

Documents by this Organization on Martindale.com
Other documents: ,

Diversity

At Loeb & Loeb, our commitment to fostering and maintaining a diverse workforce is as important as our commitment to every client, case and transaction. Our inclusive environment and consideration of varied perspectives are essential to creating the best solutions for our clients, and integral elements of our success. It’s just another way: Loeb& Loeb adds Value.
Driving our diversity initiatives are the attorneys and staff who serve on our Workplace Diversity and Inclusion Committee. The mission of the Workplace Diversity and Inclusion Committee is to advance diversity awareness within the firm, establish firm-wide policies and initiatives that support our commitment to maintaining a diverse workforce; foster understanding, communication and respect; and promote an inclusive workplace environment that utilizes the talents of attorneys and staff of all race, color, national origin, ethnic and cultural background, religion, sex, age, medical condition or disability, citizenship, gender identity or expression, sexual orientation or preference and marital, veteran or family status. At Loeb & Loeb we believe drawing on the talents of a diverse pool of attorneys and staff creates a workplace environment that allows us to attract and retain a diverse workforce and to serve our clients more effectively and creatively as a result.
Recruiting and Retention
The Workplace Diversity and Inclusion Committee assists and monitors Loeb & Loeb’s ongoing efforts to promote and achieve its diversity goals, especially the goal of meaningfully increasing the representation and retention of women and minority lawyers at all levels of the firm. The committee advises firm management regarding procedures for enhancing the recruitment, retention and promotion of diverse attorneys, and provides input on ways to integrate diversity goals into everyday decision-making, policies and management practices.
Affinity Groups
Loeb & Loeb attorneys and staff members are active in four affinity groups: Attorneys of Color, LGBT, Women and Parents. These groups provide a voluntary support network designed to create a more inclusive culture, enrich the work environment, and identify solutions and strategies that help the firm recruit, develop, advance and retain talented attorneys. Through thoughtful discussion of topical issues and identification of best practices, our affinity group members are able to drive meaningful change and promote a culture of collaboration and positive action.

Mentoring
Encouraging the professional growth and development of our attorneys is an important focus at Loeb & Loeb. It is key to the success of our attorneys, our firm and our service to clients. Our mentor program provides associates with the structure and framework needed to build skill sets and develop valuable professional connections. Through both informal and formal mentoring, senior lawyers share their experience, knowledge and insight to help guide associates on the path to become future firm leaders.

Community Outreach
Our commitment to diversity is enhanced by our active involvement as members and sponsors of several organizations that support and reflect our diverse society, such as the California Minority Counsel Program and Lambda Legal. We also participate in programs that promote diversity in the legal profession, including the recently expanded Judicial Intern Opportunity Program from which the ABA Section of Litigation places law students of color and those from disadvantaged backgrounds into judicial internships.

In addition, we are a signatory of the Diversity Statement and Policies promulgated by the New York City and Los Angeles County Bar Associations. Both of these initiatives call upon law firms to hire diverse incoming classes and to maintain this diversity as associates rise in seniority and are considered for partnership.

DIVERSITY ADDS VALUE!

To learn more about any of Loeb & Loeb’s diversity initiatives, we invite you to contact our Workplace Diversity and Inclusion Committee co-chairs:

Theresa Davis 
321 North Clark Street
Suite 2300
Chicago, IL 60654
312.464.3188
[email protected]

Channing Johnson
10100 Santa Monica Boulevard
Suite 2200
Los Angeles, CA 90067
Tel 310.282.2322
[email protected]

James Taylor
345 Park Avenue
New York, NY 10154
212.407.4895
[email protected]

Diversity Statistics

 
Minority Males
Minority Females