• [Your Ad Here]#SPONSORED - The FTC’s New Guidance for Digital Advertising
  • March 28, 2013
  • Law Firm: Alston Bird LLP - Atlanta Office
  • On March 12, 2013, the Federal Trade Commission (FTC) released new guidance for advertising online. Entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” the new guidance comes in response to consumers’ growing use of mobile devices and social media applications, and advertisers’ efforts to reach consumers via these new devices and media. The FTC’s guidance emphasizes that the same consumer protection laws that apply to traditional advertising also apply to online advertising. The FTC issued the guidance, however, to address some of the unique advertising issues that arise in advertising on mobile devices and in social media.