It is not enough simply to be more creative and quicker than the competition. It is also necessary for the intellectual property and brand to be appropriately protected to prevent them being copied or adopted.
GRP Rainer Lawyers and Tax Advisors in Cologne, Berlin, Bonn, Düsseldorf, Frankfurt, Hamburg, Munich, Stuttgart and London - www.grprainer.com/en conclude: It is becoming increasingly common to hear the catchphrase “product piracy” crop up. This refers to plagiarism or counterfeits which are typically placed on the market at lower prices. However, these counterfeited products are also frequently of substandard quality. This creates two problems for the firms which produce the originals. They suffer a financial loss as well as damage to their image in the case of inferior counterfeits, which can also have a financial impact in the medium run.
Although plagiarism, imitations and counterfeits are nothing new, it has nevertheless become more difficult in an increasingly digitalised world to protect intellectual property from copycats and product piracy. Moreover, the internet has opened up completely new commercial channels.
It has also become all the more important to efficiently protect one’s products, trademarks and ideas. For this to happen, all aspects of industrial property protection have to be observed, inter alia copyright law, trademark law, patent law and competition law. Lawyers who are competent in the field of industrial property protection can provide advice on these issues and ensure the best possible protection.
Counterfeiters and pirates will nonetheless continue to try to infringe copyright or trademark rights. In such instances, efficient action needs to be taken against these infringements. This may initially take the form of written warnings and cease-and-desist declarations, but the rights can also be enforced through the courts. Of course, trademarks and patents can also be entered into the relevant register beforehand.
At the same time, care must be taken to ensure that the rights of others are not infringed. It ought therefore to be checked in advance whether one’s ideas and products might potentially infringe existing trademarks and copyrights. Competent legal advice is equally helpful in these cases.