• New Social Media Site Can Pose Significant Intellectual Property Issues
  • March 22, 2012 | Author: Mary L. Grieco
  • Law Firm: Olshan Frome Wolosky LLP - New York Office
  • The new social media website known as Pinterest has exploded in popularity in recent months. On the Pinterest site, users can “pin” images found on the Internet to their “Pinboards.” Pinterest describes itself as a “virtual pinboard” that allows a user to “organize and share all the beautiful things” the user finds on the web. According to Pinterest, “[p]eople use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.” The Pinterest site is becoming much more than a location where individuals can plan weddings or decorate homes, however, and is now being used by companies as a promotional and social networking tool. This type of commercial use of Pinterest carries with it a number of potential legal pitfalls. In addition, companies can find their own intellectual property being used without their consent in the Pinboards of others.