• Gucci Wins Appeal against Guess: Rights Can Make a Wrong if Unfair Competition is Found
  • December 8, 2014 | Author: Fabrizio de Benedetti
  • Law Firm: SIB Societa Italiana Brevetti - Rome Office
  • How can a chain of individually lawful acts amount, if considered globally, to an unlawful act? Fabrizio de Benedetti, Partner and CEO of SIB Società Italiana Brevetti, explains the reasoning behind the decision of the Court of Appeal of Milan in Gucci v. Guess, and why it is the most significant and notable result of Italian case law’s new course on ‘‘parasitic’’ unfair competition.