• The IP Audit -- An Effective IP Asset Management Tool
  • July 15, 2004 | Author: James J. DeCarlo
  • Law Firm: Stroock & Stroock & Lavan LLP - New York Office
  • Does your company have an effective Intellectual Property asset management strategy? Is it being fully implemented? Does your IP strategy maximize the value of your company's IP assets? Among the most important assets of a company is its intellectual property (IP) -- a term that generally refers to patents, trademarks, copyrights and trade secrets. Indeed for many companies, IP is the most valuable asset. Each type of IP asset is valuable in its own way, and each needs to be protected differently. Yet, many companies lack an effective strategy for managing their IP assets.