• Protecting Your Trademarks After Registration
  • June 4, 2014 | Author: Shauna Miller Wertheim
  • Law Firm: The Marbury Law Group, PLLC - Reston Office
  • After you’ve spent time and money on arriving at the ideal brand name or trademark, determining its availability, prosecuting the mark, and finally, obtaining registration with the U.S. Patent and Trademark Office, you are relieved to receive your Certificate of Registration. But is registration the last word on trademark protection? The U.S. Government estimates that counterfeiting and theft of intellectual property - including product bearing registered trademarks - cost American businesses $250 billion and 750,000 jobs per year. Registration of a trademark is indeed significant to informing the public of one’s ownership in the mark, and affords the owner distinct evidentiary advantages when one goes to enforce those ownership rights in court. However, there is another important and perhaps less well-known weapon available to the trademark registrant to fend off the counterfeiterinfringer: recordation of your registration with U.S. Customs and Border Protection (CBP).