• Private Actions Challenging Online Data Collection Practices are Growing: Assessing The Legal Landscape
  • October 28, 2010 | Authors: Eric C. Bosset; Yaron Dori; Erin M. Egan; Simon J. Frankel
  • Law Firms: Covington & Burling LLP - San Francisco Office ; Covington & Burling LLP - Washington Office ; Covington & Burling LLP - San Francisco Office
  • The advent of the browser (or “HTTP”) cookie in the mid-1990s provided web publishers and online advertisers a new means of collecting information about consumer interests ¿ and for transmitting targeted advertisements on the basis of that information. But this promising technology also drew criticism from some circles and ultimately prompted several lawsuits against publishers, advertisers, and the “ad networks” that facilitate the relationship between them. The controversy over browser cookies also led to modifications in browser privacy controls that gave users more control over the storage of cookies on their computers.