• Commercial Email with Falsified or Misrepresented Header Information Violates Anti-Spam Law
  • April 5, 2012 | Authors: Allison Fitzpatrick; Gary A. Kibel
  • Law Firm: Davis & Gilbert LLP - New York Office
  • The appellate court in Balsam v. Trancos, Inc. affirmed a trial court judgment in favor of the plaintiff, which would require email marketers - including those that hire affiliates - to ensure that the header information in their emails (i.e., the sender names, domain names, and email addresses that appear on the “From” lines) complies with the state’s anti-spam law.