• Trump Tops AOL's 2005 Top 10 Spam List
  • January 13, 2006
  • Law Firm: Manatt, Phelps & Phillips, LLP - Los Angeles Office
  • America Online's third annual Top 10 Spam List features an e-mail supposedly sent by Donald Trump in the number one spot, followed by "penis patch" as the most popular subject lines used by spammers.

    In an announcement accompanying the list, AOL said that spammers have become more sophisticated in luring recipients into clicking on their links. Six of the top 10 items in the list were part of a "special-order spam" list appearing to come from a known sender or as part of a legitimate, customer-driven transaction.

    Still, the number of junk e-mails reported by AOL's 26 million members worldwide has dropped by about 75 percent since 2003. It attributed this improvement to a multifaceted effort involving consumer software tools, spam filtering technology, public policy, litigation and enforcement, and industry partnerships. In another interesting development, not one of the top 10 junk e-mails advertised pornography, a major shift from earlier years. AOL claimed that anti-spam features on its servers blocked an average of 1.5 billion spam messages each day, slightly above 2004 levels.

    The Top 10 Spam List for 2005

    1. Donald Trump Wants You - Please Respond
    2. Double Standards New Product - Penis Patch
    3. Body Wrap: Lose 6-20 inches in one hour
    4. Get an Apple iPod Nano, PS3 or Xbox 360 for Free
    5. It's Lisa, I must have sent you to the wrong site
    6. Breaking Stock News** Small Cap Issue Poised to Triple
    7. Thank you for your business. Shipment notification
    8. Your Mortgage Application is Ready
    9. Thank you: Your $199 Rolex Special Included
    10. Online Prescriptions Made Easy

    Significance: Spammers pose more than just a nuisance for legitimate Internet marketers, who must contend with overinclusive anti-spam laws and the bad publicity generated by spammers who skirt or break the laws. But apparently, even after a decade of spam, there are still enough Internet naifs out there to keep the spammers -- and their clients -- in business.