• Sunrise Period Now Open for the .xxx Registry
  • September 15, 2011 | Authors: Holly S. Hawkins; Jessica E. Lewis
  • Law Firm: Alston & Bird LLP - Atlanta Office
  • After a decade of controversial discussions, the Internet Corporation for Assigned Names and Numbers (ICANN) has approved the introduction of a .xxx top level domain (TLD) for the adult entertainment industry. New .xxx domain names can only be registered and used by those in the adult industry or those who provide products and services to the adult industry. While the .xxx TLD is targeted towards the adult entertainment industry, many brand owners are concerned with preventing their registered trademarks from being used in connection with the .xxx TLD. Today, ICM Registry (the registry for the .xxx TLD) issued its long-awaited Launch Plan and Related Policies setting forth important details about the sunrise registration periods.