• Protect Your Brand From Unwanted .XXX Domain Registrations Before the October 28, 2011 Deadline
  • September 23, 2011 | Authors: Paul C. Llewellyn; Oscar Ramallo; Rhonda R. Trotter
  • Law Firms: Kaye Scholer LLP - New York Office ; Kaye Scholer LLP - Los Angeles Office ; Kaye Scholer LLP - New York Office ; Kaye Scholer LLP - Los Angeles Office
  • On September 7, 2011, ICANN, the organization that administers Internet domain names, began accepting applications to register domains in the “.XXX” top-level domain. While adult-oriented sites will continue to be able to register sites in the “.com” top-level domain, now they can also register domains such as “Live.xxx.” Unfortunately for brand owners, unauthorized parties will be able to register YourBrand.xxx and use it to display adult content.