- Most Privacy Policies Fall Short
- December 23, 2011 | Author: Kathryn L. Ossian
- Law Firm: Miller, Canfield, Paddock and Stone, P.L.C. - Detroit Office
While 97% of all sites now have posted privacy policies, the average policy is just under 2500 words and written at a second-year college reading level. TRUSTe concludes that most policies are complex, lengthy and confusing to the average consumer. Other findings of the survey include that 72% of the analyzed sites allow third party tracking on their sites and that 93% of sites don't indicate how long consumer information is kept on file.