For many US employers, the annual window during which employees may change their choice of employer-sponsored health benefits—open enrollment—is quickly approaching. Within this in mind, in her article for BenefitsPro, Eversheds Sutherland attorney Allison Wielobob discusses that plan sponsors should take note of four key issues.
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Your company name and important brand names are two types of your most valuable business assets. Without your company name and brand names, consumers and trade buyers would not be able to identify easily (and choose) your goods or services over those of another. Without a registered trademark, your brand protection rights are limited. An experienced trademark lawyer can guide you through the process of selecting a new company name or brand name.