- Nonfiction enjoys Stampede partnership
- March 1, 2018
Not putting all of his eggs in one basket is advice that Robb Grundy was determined to honour from the day he and his initial partners formed Nonfiction Studios 15 years ago. Creative agencies that specialized in areas such as residential real estate development or oil and gas did very well for a time but suffered greatly — and some didn’t last — when through no fault of their own conditions changed.
Grundy, himself, was a casualty as he and his co-founders worked with Sutton Javelin, an advertising agency that opened in Calgary to be a leader in design and production of annual reports.
When it suddenly shut down, Grundy and his two co-workers didn’t ponder for too long as to what their future would be — “Let`s work together” was the rallying cry. Launched in the home basement of Xerxes Irani, he and Grundy, along with Darren Froese, began their new business with clients they had been working with.
But soon after it was suggested by one of them — that they still serve — that it would be important to have a real office environment and they were able to move into a small space on 10th Street N.W. for $700 per month, which they repainted and where they made their own desks.
Success meant they were able to move 12 years ago into the Ribtor building and they have been working out of the Warehouse District ever since.
One of Nonfiction’s early clients was the Calgary Stampede, a legacy relationship for the past 15 years, and it recently completed an exciting task to help produce the 2018 Stampede poster.
The challenge presented by president David Sibbald was to make it a multimedia offering. With direction from the Stampede’s Cindy Gillies and Nanton equine artist Shannon Lawlor, the result is a printed poster showing cowboy John Swales and his son riding in to a collage of memories and events viewers can ‘pop-out’ as videos on the online version.
Grundy has a ranching background with a passion for our Stampede, currently serving as vice-chair of the Rodeo Committee. He is active in producing the shows that use some 200 of the more than 600 head of horses and 81 bulls at the Stampede’s 23,000 acre ranch.
Other clients on the Nonfiction roster that have kept Grundy and his full time team of nine in Calgary busy for many years include Paramount Resources, Canadian Natural and Agrium/Nutrien. Newer in its diverse portfolio is agency of record status for legal firms Field Law and Walsh Law, and active projects for Boardwalk Rental Communities.
Other recent tasks include a rebrand for Canada Beef, a print piece for Brookfield Residential and a strategic development project for Canadian Badlands.
Like many other Calgary companies, Nonfiction is heavily involved in giving back to this community. Grundy says its major support has always been for The Kids Cancer Care Foundation of Alberta.
Besides creating the charity’s website and annual report, Nonfiction provides all of the signage, collateral material and poster for the annual Dad and Daughter Gala.
News and notes
• Since its launch last June with 17 locations, the Ability Members Group, a national network of seasoned Home Medical equipment (HME) dealers, has grown to 25 across Canada. Calgary president Stan Murray has welcomed Island Mediquip with four locations throughout Vancouver Island, along with Adapt Mobility in Medicine Hat and Take Care Mobility in Camrose. Murray conceived the idea of a national network to leverage their collective buying power to help grow their businesses in an HME market estimated to have annual sales in the $500-million to $550-million range, and good potential for further growth over the next three to five years.• Canmore is home to Bow Valley BBQ, which has been honoured with a second-straight World Champion Award for its Sweet Chili Corn Salsa and a second finalist win for its Blueberry Merlot Steak Sauce. Founder Jamie Ayles, former executive chef at Lizard Creek Lodge in Fernie, B.C., received an investment from Arlene Dickinson’s District Ventures Capital and also bought Canmore-based Boccalino Fine Foods that is now the fastest growing Canadian line of salad dressings.